Johnson’s® baby, a pioneer in baby skincare, has launched its latest television campaign titled ‘Irresistible Cheeks’ under the broader campaign ‘Protection Pehle Din Se’*. Featuring Bollywood’s popular father-daughter duo Anil and Sonam Kapoor, the film highlights Johnson’s promise to protect from day 1 with its iconic moisturising cream designed with purposeful ingredients and tested by doctors.
DDB’s new film features Anil Kapoor as a doting grandfather, engaging in a playful acting face-off with a baby, who resists and performs an act every time his cheeks are pulled. Sonam Kapoor steps in revealing the secret to the baby’s soft and smooth skin—Johnson’s baby cream. Enriched with chamomile extracts and naturally derived glycerin, Johnson’s baby provides long lasting protection from dryness from day 1.
Commenting on the new film, Mr. Manoj Gadgil, Business Unit Head-Essential Health & Vice President Marketing, said, “Johnson’s® baby has partnered with parents to provide the best for babies. A newborn’s skin is 30% 1 thinner compared to adults and loses moisture faster.” Benny Mallik, Director at Flirting Vision said, “Having directed many Johnson’s Baby campaigns, shooting with a baby in front of a camera is always full of surprises.
