Johnson’s Baby has launched its latest digital campaign featuring Bollywood’s iconic father-daughter duo, Anil and Sonam Kapoor, spotlighting the science behind baby eye care. The campaign emphasizes how babies blink less frequently than adults, making their eyes more vulnerable to external irritants, reinforcing the need for gentle skincare solutions. Conceptualized by DDB Mudra, the campaign’s ad film playfully illustrates this difference through a staring contest between Anil Kapoor and a baby, ultimately highlighting the necessity of using mild, tear-free products. Johnson’s Baby, a pioneer in baby skincare, introduced the revolutionary No More Tears® formula in its baby shampoo, ensuring irritation-free cleansing from Day 1.
Manoj Gadgil, VP Marketing at Kenvue, stated, “For 130 years, we have pioneered baby skincare, offering science-backed innovations. This campaign creatively educates parents on the need for gentle care.” Anil Kapoor, embracing his role as a doting grandfather, expressed excitement about the campaign, while Sonam Kapoor emphasized her trust in Johnson’s Baby products as a mother.
The campaign will be amplified through influencer collaborations and retail activations, ensuring wider consumer engagement.
