JSW Group is combining its distribution and supply chain expertise across the Steel & Cement businesses under an integrated JSW One initiative. JSW Group has a presence in Steel, Cement & Paints business in India. All these three products have a common set of customers as they are essential in building a home. In order to reach out to these common set of consumers & channel partners, an integrated effort is being mobilized through this unique initiative.
JSW One has commenced operations in the East Region and will be scaled-up pan-India over the next couple of years. It will derive synergies to benefit both the Steel & Cement businesses by streamlining and maximizing the depth and expanse of JSW Group’s sales and supply chain network. JSW One will also combine the Group’s expertise across the product portfolio to provide comprehensive service capability to its customers. JSW One has commenced operations with the cross-selling JSW Neosteel TMT Rebars and Cement portfolio to its channel partners. It will help expand the Group’s on-ground reach to bring JSW closer to its customers. JSW One enables the JSW Group to become a one-stop-solution for the consumer’s home-building requirements as well as benefit from the synergistic advantages of customer overlaps within the different businesses.
