KFC launched the first-ever voice-activated mega offer on the KFC App – Howzzat! Customers can download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” as loud as they can; because the louder they cheer, the bigger the offer.
Talking about the new feature, Moksh Chopra, CMO, KFC India said, “We all know how KFC is the perfect companion for cricket matches. A first for the QSR category, we have introduced an app-exclusive voice-enabled offer that encourages fans to shout ‘Howzzat’. The louder they cheer, the higher the discount. This unprecedented tech disruption is yet another step in strengthening our new App.”
Developed in partnership with Isobar, the Howzzat feature is now available on the KFC app up to 29 May. Throughout the cricket season, consumers can win cash-off discounts of up to 40%.
