Thums Up, India’s home grown beverage brand from The Coca-Cola Company is thrilled to unveil yet another chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign “Tere andar ka har shaq mitaenge, Toofan hain, Cup to hum hi uthaenge.” The campaign showcases the fervent support for Team India with Bollywood Superstar Shah Rukh Khan as the Biggest Fan and ‘Voice of Belief.’
Shah Rukh Khan stars in a film portraying the heart and mind of fans, with the heart winning over the mind in unwavering support for Team India. Shah Rukh Khan on his association with Thums Up, said, “This is a special one for India as the World Cup is happening in our own country and we must all cheer for our Toofans, rooting for them to create history one more time.”
Thums Up, a popular Indian cricket fan group, has been actively supporting cricket enthusiasts throughout the country’s cricket journey. They have addressed fans’ inner dilemmas, highlighted the players’ determination, and launched a fan Pulse on Disney+ Hotstar to foster passionate conversations, ensuring unwavering confidence in Team India’s victory.
