KISNA Diamond and Gold Jewellery, one of India’s leading jewellery retail chains, has given away 100 Maruti Celerio cars to lucky customers, spread across the country. The cars were handed over to winners simultaneously at 11 cities as part of the grand conclusion of #Abki_Baar_Aapke_Liye campaign. Over 51,219 people participated in this engaging initiative, making it one of the most significant campaigns in KISNA’s history as well as the industry.
The campaign, which went live on September 1, 2024, and concluded on January 18, 2025, offered participants the chance to win a car through a purchase of diamond, platinum, or solitaire jewellery worth ₹20,000 or more, or gold jewellery worth ₹50,000 or more. As part of the campaign’s grand finale, KISNA selected 104 winners from across India.
Mr. Ghanshyam Dholakia, Founder & Managing Director of Hari Krishna Group, stated, “The overwhelming participation from jewellery buyers in the #Abki_Baar_Aapke_Liye campaign is a testament to the trust and affection our customers have for KISNA.” Mr. Parag Shah, Director of KISNA Diamond & Gold Jewellery, further emphasized, “This campaign underscores our commitment to connecting with every Indian household.”
