In this season of love, KITKAT gives youth a million ways to share a break and make them feel special with the KITKAT LOVE BREAK packs to celebrate the love in each relationship. KITKAT has created over 12 million unique LOVE BREAK packs with quirky digital prints which consumers can choose from as their way of a special break.
Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India said, “The millions of unique packs will let youth express themselves in the way they want to and how they define their special relationships”. Elaborating on new KITKAT LOVE BREAK campaign brand ambassador and Bollywood star Ayushmann Khurrana said “I am excited about this never-seen-before category first innovation by KITKAT and look forward to sharing this special one in a million break with everyone.” KITKAT brand ambassador and actor Sanya Malhotra says “KITKAT Love Break packs are an amazing way to show our unique love for all the special relationships in our life.”
