Pernod Ricard India has strengthened its premium whisky play with the launch of its award-winning Indian single malt, Longitude 77, in the Kolkata market. The brand was unveiled at an exclusive industry-facing event at ITC Sonar, signalling growing confidence in eastern India’s premium spirits consumption. Longitude 77 enters Kolkata backed by strong global credentials, having secured Gold medals at the London Spirits Competition, The Global Spirit Masters by The Spirits Business and Monde Selection, along with a Bronze at The International Wine & Spirits Competition. Crafted by the master whisky makers behind Chivas, Glenlivet and Jameson, the brand draws on more than 200 years of whisky-making heritage.
Whisky critic Jim Murray praised the single malt for its balance and complexity, noting that its maturation in the Nashik foothills places it alongside some of the finest Scotch blends and single malts globally.
Master Blender Mahesh Patil said the product leverages India’s terroir, using locally sourced ingredients and a double maturation process in American bourbon barrels and wine casks, followed by ageing in Dindori, Nashik. The liquid delivers a smooth, full-bodied profile with notes of caramel, vanilla and peat smoke.
Named after the 77° East longitude, the whisky is positioned as a contemporary luxury offering, packaged in an indigo matte-finish box with a distinctive map stamp. Currently available across Maharashtra, Goa, Haryana, Chandigarh, Rajasthan, Uttar Pradesh, Punjab, Karnataka, Telangana and West Bengal, as well as Dubai and Mumbai and Delhi duty-free outlets, Longitude 77’s Kolkata entry aligns with Pernod Ricard India’s broader premiumisation-led market expansion strategy.
