Kotak Mahindra Bank Limited’s (“KMBL”/ “Kotak”) Kotak811, a semi-autonomous digital bank has announced the launch of its campaign that highlights Kotak811. The campaign #SamayKoSahiKaamPeLagao features new-agestand-up comedians, Tanmay Bhat and Samay Raina.
The campaign reinforces Kotak811 as the digital bank that lets customers do more with their time, thanks to its easy and convenient banking solutions. Conceptualized and created by Schbang, this digital campaign comprises a set of 3 ad films, which will be seen across digital channels and OTT platforms.
Ms Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank Ltd. said, “Kotak811 is making banking so easy and convenient with its digital banking solutions, that it leaves one with more time to do things they like. Kotak811 is positioned as a preferred mode of banking for those who feel traditional banking can take up a lot of their time.”
