Popular Korean skincare brand Laneige has announced Bollywood’s millennial style icon, Athiya Shetty as its first brand face in India. She is mainly known for her stunning looks and impeccable fashion sense, she embodies the essence of Laneige’s philosophy that makes her a natural fit for the brand.
Athiya Shetty beautifully represents the Laneige values of natural and sustainable beauty, bringing to life the brand’s belief that everyone should shine with a unique inner and outer glow that is as distinct as their personality.
As part of the association, Athiya will represent its lineage of skincare products including its popular Water Sleeping Mask, Lip Sleeping Mask, Water Bank collection and more.
Athiya Shetty, Brand Face, Lanyage India, expressed her excitement about the partnership and said, “I am thrilled to partner with Laneige, a brand that shares my passion for skin care and beauty. I have always been a fan of Laneige products no matter what. Why. Not only gives my skin a glow but also confidence in my life and I look forward to working with them to bring their innovative solutions to consumers in India.”
