Fashion brand Madame launched a new store in Itanagar in Aruni Complex, Gangan Market. Itanagar gets the new store, as a part of Madame’s business expansion strategy. The brand strives to inspire young women to express their individuality and spirit through accessible fashion, has been a leading preference for young women across the country for the last 27 years and has carved its own niche in the women’s apparel and accessories market. The consumer demand for Madame has picked significantly despite the lockdown. The new store will be operating with 100% safety protocols for its customers. Along with the Itanagar outlet, Madame is also opening stores at Sonipat, Fatehabad, Kharar, Kanpur and Paonta Sahib.
Executive Director of Madame, Akhil Jain said, they are extremely confident and positive about their new store at Itanagar. Their new stores are going to be in line with the needs of the new-age woman, and they will be unlocking the pent-up buying potential which has been restricted due to the lockdown, he added.
