The Madan Mohan Halder Challenge Shield football tournament, organized by the Ahmodpur Players Association, returned for its latest edition, showcasing young talent and boosting the local economy. Marking the Association’s 50th year, the event includes eight teams from districts like Murshidabad, Durgapur, and Kolkata, competing in a three-day knockout format. An all-women’s charity match further highlights the tournament’s commitment to inclusivity.
The event’s economic impact on Birbhum is significant. Vendors in Ahmedpur and Sainthia report increased footfall as visitors flock to markets for refreshments, merchandise, and memorabilia. The tournament drives revenue for small businesses, creating a festive buzz that resonates across the region.
Halder Venture Limited, the title sponsor for the 10th year, has played a crucial role in elevating the tournament’s stature. Chairman Prabhat Kumar Halder remarked, “This event is more than football; it’s about fostering fitness, teamwork, and pride. As we celebrate our 100-year legacy, we are proud to support an initiative that nurtures local talent.”
