MAGGI launched a new advertisement campaign titled “Khao to MAGGI Noodles Khao”, that celebrates the consumers who make MAGGI noodles an iconic brand. For the first time, MAGGI has cast actual consumers hailing from Maharashtra, Madhya Pradesh, Chhattisgarh, and West Bengal in its campaign.
The advertisement showcases individuals who share their personal experiences of how Maggie has brought trust, quality, and enjoyment into their lives for several decades. Regarding the campaign, Rajat Jain, Head – of Foods Business, Nestlé India, said, “MAGGI is a brand truly loved by everyone across the country.
Our consumers remain our true champions, and their love and trust have played a big role in the brand story. It is our privilege to give a voice to that love in this campaign which is truly a category-first initiative. Who better than them to be the face of our campaign which speaks to the years of quality, trust, and unmatched happiness that MAGGI Noodles is known for.”
