IBM and Mahindra & Mahindra Financial Services Limited (Mahindra Finance) announced a strategic collaboration to build a super app that would serve as a single digital interface for consumers to access multiple businesses within Mahindra Finance. Mahindra Finance is launching a new app that will provide 24×7 digital access to its various lending businesses, including personal loans, enterprise loans, mortgage loans, leasing solutions, payments, fixed deposits, insurance solutions, and investment and wealth management solutions.
The app will enhance the customer experience and strengthen Mahindra Finance’s position as the financial solutions partner for emerging India. IBM Consulting will use human-centered design methodology to enhance the app experience, integrating customer needs with superior application UI design. The platform will be deployed on a hybrid multi-cloud environment, enabling easy integration of new technologies, including generative AI.
Speaking on the development, Raul Rebello, MD & CEO-Designate, Mahindra Finance said, “The super app is a strategic lever that will expedite growth of key businesses in an operationally efficient manner that combines omni channel capabilities. It will also empower us to create hyper-personalised solutions for emerging India”.
