Mahindra & Mahindra Ltd. on Monday launched its New Bolero range, introducing top-end variants – Bolero B8 and Bolero Neo N11 – priced between ₹7.99 lakh and ₹9.99 lakh (ex-showroom). The launch underscores Mahindra’s commitment to delivering SUVs that combine toughness, modern technology, and elevated comfort for both urban and rural customers.
The New Bolero is highlighted by a bold grille, diamond-cut R15 alloy wheels, Stealth Black color, leatherette interiors, and a 17.8 cm touchscreen infotainment system with steering-mounted audio controls. Bolero Neo blends urban sophistication with rugged DNA, featuring a sleek grille, dark metallic R16 alloy wheels, new interior themes, 22.8 cm infotainment display with rear-view camera, and advanced RideFlo Tech with MTV-CL & FDD suspension. Both models retain Mahindra’s mHAWK engines and body-on-frame construction, delivering reliability across diverse terrains.
Buyers have shown growing enthusiasm for the B8 and N11 variants. Dealerships report that urban and semi-urban customers are drawn to the Bolero’s mix of rugged performance and contemporary features, making it a preferred choice for families and professionals alike. Festive-season bookings are expected to rise sharply, signaling strong market reception. Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra, said, “The new Bolero range reflects our vision of delivering vehicles that resonate with consumers seeking both durability and modernity, bridging urban aspirations and rural needs.”
