Mahindra & Mahindra’s Farm Equipment Sector, a part of the USD 19.4 billion Mahindra Group has rolled out ‘M–Protect Covid Plan’, a new customer centric initiative committed to support Indian farmers in these testing times. Mahindra’s M-Protect Covid Plan aims to safeguard new Mahindra tractor customers and their families against the eventuality of contracting COVID-19.
Under the M–Protect Covid Plan, Mahindra will provide customers – (1) A health cover of Rs 1-lakh through a unique COVID Mediclaim policy, (2) Financial support by providing pre-approved loans to support medical expenses incurred during COVID-19 treatment and (3) Insurance of customers’ loan under ‘Mahindra Loan Suraksha’ in case of loss of life. The M-Protect Covid Plan will be available on Mahindra’s entire range of tractors purchased in May 2021.
For over 3 decades, Mahindra has been India’s undisputed No. 1 tractor brand and the world’s largest tractor manufacturer by volumes. With a presence in over 50 countries Mahindra has leveraged on its quality, as the only tractor brand in the world to win both the Deming Award and the Japanese Quality Medal.
