MakeMyTrip on Sunday announced the introduction of women-centric safety and assurance signals across its accommodation and intercity bus booking platforms, aimed at helping women travellers make more confident choices. The initiative is driven by insights from user behaviour, feedback and partner data, analysed using artificial intelligence. According to the company, women travellers tend to plan their journeys more carefully, spending more time reading reviews, checking maps and street views, and studying photos uploaded by other guests. Booking data shows that women book 50 per cent more stays at least 15 days in advance and display a 16 per cent higher preference for premium and branded properties than men. This preference becomes stronger in Tier 2 and Tier 3 cities, where branded stays are seen as a key assurance factor.
When the platform identifies a woman traveller, ratings submitted by women are highlighted and AI-led summaries bring forward inputs related to staff behaviour and location safety. Amenities such as CCTV, door eyes, door chains and full-length mirrors are also shown more prominently. For bus bookings, reviews from female-only journeys are filtered by safety, punctuality and cleanliness, while adjacent berths are restricted to women when one side is booked by a female traveller.
Co-Founder and Group CEO Rajesh Magow said the company is using data and AI to simplify travel planning for women and support informed decision-making. In Kolkata, travel platforms have seen steady growth in bookings by solo and small-group women travellers, especially for short domestic trips and overnight bus routes connecting eastern India. The added safety cues are expected to strengthen trust among Kolkata-based users, who often rely heavily on reviews and brand signals while planning trips to nearby cities and tourist destinations. The initiative is supported by data from nearly 97,000 accommodation properties and over 3,500 intercity bus operators across the country.
