The Malaysian Palm Oil Council (MPOC) recently held a consumer awareness initiative in Kolkata, India, to educate consumers about the benefits of palm oil, highlighting its significant economic impact and affordability as a cornerstone of global trade.
MPOC’s Kolkata consumer awareness initiative aimed to dispel misinformation about palm oil, providing consumers with information about its nutritional benefits, safety, and significant contributions to the food industry, thereby promoting accurate knowledge. Mr. Angshu Mallick, CEO of Adani Wilmar Limited, stated, “Accurate information about palm oil is not only essential but also enlightening, helping consumers make informed and healthy choices while dispelling unfounded fears.”
Misconceptions about palm oil have led to consumers being unaware of its nutritional benefits and its role in maintaining a healthy diet. Prof. Pubali Dhar from the University of Calcutta emphasized that palm oil and its fraction, palm olein, are healthy and share similar digestibility characteristics with other edible oils and fats. The event in Kolkata is organized to educate consumers about palm oil’s benefits and daily use, including interactive sessions, quizzes, spot prizes, and expert talks. MPOC is committed to transparency and welcomes inquiries from consumers and the media.
