Meta has announced the launch of enforcement around ads on social issues in India. Rolled out earlier this month, the enforcement will require anyone running ads on social issues on Facebook and Instagram to be authorized and include disclaimers on their ads, enabling people to see the name of the person or organization running these ads.
Meta has made significant investments in teams and technologies to better protect elections, empower people to vote and create a safe platform to share diverse beliefs. Ahead of the 2019 General Elections in India, advertisers in India that wanted to run electoral and political ads were required to go through the authorisation process using government-issued photo ID, and place “Paid for by” disclaimers on their ads. This means anyone who wants to run these types of ads in India has to first confirm their identity and location, and give more details about who paid for or published the ad. This included any person creating, modifying, publishing, or pausing ads that reference political figures, political parties or elections. Ads were also entered into our Ad Library for seven years.
