Meta and the National Commission for Women, in partnership with Farhan Akhtar’s MARD, has announced the launch of a reporting campaign “Don’t Hesitate, Do Report, Stay Safe” to improve the online safety of women. The campaign will focus on increasing awareness and knowledge around tools and resources available to users to report online abuse, inappropriate content or behaviour.
Launched in English and five Indian languages – Hindi, Bengali, Marathi, Kannada and Tamil – ‘Don’t Hesitate, Do Report, Stay Safe’ will raise awareness amongst users on reporting the content that they find objectionable rather than sharing it further.
Highlighting the efforts and initiatives to create a safer internet for users, Madhu Singh Sirohi, Head of Policy Programs and Outreach, Facebook India (Meta) said, “With ‘Don’t Hesitate, Do Report, Stay Safe’ we are confident we will be able to encourage more people to report online harms they see against women and partner with us in creating an empowering experience for women across Facebook and Instagram.” Built in consultation with various leading CSOs in India, the ‘Don’t Hesitate, Do Report, Stay Safe’ campaign also aims to bust existing myths such as “If I report nothing will happen” or “If I report, it will not stay anonymous”.
