India’s leading babywear brand that offers apparel & babycare products, Miniklub launched two new stores in Siliguri. The newly launched stores (located in Cosmos and City Centre Mall) offer a wide range of safe and comfy apparel for newborns up to 6-year-olds.
This expansion move will further accelerate Miniklub’s retail strategy in Northeast region of India. Incepted in 2013, MiniKlub (from the house of First Steps Babywear) has emerged as a fast-growing omni-channel brand with a presence in over 450 plus multi-brand outlets, leading e-retailers and exclusive brand stores – both physical and online. Miniklub successfully marked its presence in 25 cities with 45 exclusive brand stores. MiniKlub’s offerings include baby essentials, apparels, footwear, toys, travel care, for both boys and girls. Additionally, the brand has expanded its product portfolio titled ‘Preemie Range’ curated for premature babies, developed with extra care and pure cotton. The retailer today operates more than 450 multi-brand outlets with a solid presence on e-commerce platforms like Amazon, Myntra, Flipkart and Ajio.
