As a part of RB’s fight to make access to hygiene, wellness and nourishment a right and not a privilege, RB’s Harpic’s Mission Paani campaign is addressing the water crisis and hygiene issues in India. On World Toilet Day, Mr Laxman Narasimhan, Global CEO, Reckitt Benckiser Group and Grammy award winner A.R Rahman launched the ‘Paani Anthem’ at the ‘Jal Pratigya Diwas’ virtual event. Mr M. Venkaiah Naidu, Vice-President of India, Shri Gajendra Singh Shekhawat, Minister of Jal Shakti, Shri Ramesh Pokhriyal, Minister of Education along with other dignitaries extended their contribution and support to the cause by taking the Jal Pratigya (water conservation oath).
RB, as a part of its sustainability goals, has committed to work towards raising awareness and mobilizing action towards water conservation and improvement of hygiene and sanitation. ‘Anthem for saving water’ written by Prasoon Joshi, is looking to drive behavioral change on the water and hygiene issues plaguing the country. The anthem launched with A.R. Rahman and an all-children choir is reaching out to audiences across the country to join this mission to save water.
