Moneyboxx Finance Ltd., a BSE-listed NBFC focused on empowering underserved micro and small enterprises, has joined hands with the Bengal Pro T20 League as an Associate Sponsor of Team Sobisco Smashers Malda. The strategic partnership includes prominent trouser branding on both legs of the team’s uniform, aligning with Moneyboxx’s mission to deepen grassroots engagement and brand presence in emerging markets.
The Bengal Pro T20 League, running from June 11 to 28, features 8 teams and 31 matches, showcasing local talent alongside national and international stars such as Mohammad Shami, Manoj Tiwari, Shahbaz Ahmed, and Abhishek Porel. Now in its second edition, the league has become a high-impact platform for community engagement in West Bengal.
Mayur Modi, Co-founder of Moneyboxx Finance, said, “Cricket and credit may seem like distant worlds, but both are stories of belief, opportunity, and breakthrough.” The sponsorship is expected to strengthen brand recall. With Moneyboxx’s growing footprint in Tier 2 and Tier 3 towns, including operational efficiencies through 163 branches across 12 states, the brand aims to deepen its impact across Bengal’s vibrant entrepreneurial ecosystem.
