The refreshing, lemon juice-based fizzy beverage offering by PepsiCo India, new Mountain Dew Ice launched its first-ever TV campaign in India. The Mountain Dew Ice TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew Ice will be available in single/multiple serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.
The campaign, featuring Bollywood superstar and brand ambassador Hrithik Roshan, offers the proposition of ‘Har chunauti hogi paar, bas chahiye jeetne ki Aag aur Thanda Dimaag’ and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win. The ‘Made for India’ Mountain Dew Ice has been developed to suit the Indian palate and is a significant milestone in PepsiCo India’s journey of innovation in the beverage category. In line with this, the first ever Mountain Dew Ice campaign is building a very aspiring extension to the Dew philosophy.
