In Madhya Pradesh and Chhattisgarh, on the eve of World Smile Day, The Himalaya Drug Company rolled out its flagship social impact initiative ‘Muskaan’ with an objective to spread awareness about cleft lip and palate conditions. In partnership with Smile Train, the initiative will support free life-saving cleft treatment to children in need. This year’s campaign witnessed Arjuna awardee and Commonwealth Gold Medalist, Ms.Geeta Phogat, who extended her support to the initiative.
The campaign was kick-started with a heart-warming video capturing the inspirational story of eight-year-old Munmun. The film portrays how Munmun’s life was transformed with safe cleft surgery. As part of the initiative, a multimedia awareness campaign has started reaching out to people across Madhya Pradesh and Chhattisgarh. Smile Train India’s toll-free Cleft Helpline, 1800-103-8301, is available for people to enquire about cleft and avail free cleft treatment. Through the campaign, “EkNayiMuskaan”, Himalaya Lip Care will focus on spreading awareness around the cleft lip and palate treatment at the grassroots level.
