Federal Bank Hormis Memorial Foundation and News 18 Network held a national convention on cancer awareness under the second phase of ‘Sanjeevani: United Against Cancer’ programme, with Tata Trusts as knowledge partners. It brought together key stakeholders, industry leaders and top bureaucrats who engaged in discussions around raising awareness and early detection of cancer. In India, cancer is estimated at nearly 15 lakh cases annually, making it the country with the third-highest number of cases after the US and China.
To tackle India’s growing cancer epidemic, Sanjeevani over the years has been working through partnerships to push the conversation around the dreadful disease, which is the second most common cause of mortality worldwide. Bollywood actor and National Ambassador of ‘Sanjeevani: United Against Cancer’ initiative, Vidya Balan said, “Like with most people, Cancer has always scared me.
It’s a direction I’ve never wanted to look in until someone very dear to me was detected with the disease two years back.” Avinash Kaul, Chief Executive Officer of Network18 and Managing Director of A+E Networks, stated, “As India’s leading news network, we recognize our responsibility towards the health and well-being of our audience. Sanjeevani is our flagship campaign, crafted in partnership with Federal Bank and Tata Trusts.” ‘Sanjeevani: United Against Cancer’ initiative has reached over 600 million viewers through News18’s TV network and generated more than 13 million social media interactions.
