NESCAFÉ, one of the world’s most loved coffee brands, has launched a new campaign this summer. The campaign shows the ease of making a delicious glass of NESCAFÉ Cold Coffee and becoming the ‘special one’ in the process. The latest TVC highlights story of how a young boy smartly paves his way out of doing household chores in absence of an essential member of the family – the house help, by making NESCAFÉ Classic Cold Coffee for the family.
Commenting on the campaign Sunayan Mitra, Head, Coffee & Beverages, Nestlé India said, “Through this campaign we wanted to showcase how coffee connects loved ones at home and how easy it is to make an indulgent glass of cold coffee using NESCAFÉ.”
Ashish Chakravarty – Executive Director and Head of Creative, McCann India also expressed his views and said,“ NESCAFÉ sonic branding (Paparapa) in a clever manner by making it a part of the pivotal dialogue in the story, making it more than just a musical hook.”
