Nestlé India is introducing millets as an ingredient in its food portfolio to offer a wider range of options. In line with the government’s emphasis on millets, the company is promoting millet as a sustainable food option through partnerships and product innovations. Nestlé India has launched Nestlé a+ Masala Millet, a light meal option with bajra.
Nestlé a+ Masala Millet is available in two flavors, Tangy Tomato and Veggie Masala, and is available in a multi-serve pack for Rs. 175 and a single-serve pack for Rs. 30. Nestlé India has launched several breakfast cereals, including Nestlé CEREGROWGrain Selection with ragi, NestléMILOCocoa Malt with bajra, and NestléKOKO KRUNCH Millet-Jowar, all of which are high in fibre, 30% less calories, and free from preservatives. Mr. Suresh Narayanan, Chairman and Managing Director, Nestlé India said, “We have already introduced millets into some of our products and the launch of Nestlé a+ Masala Millet is another step in that direction.”
India, a major millet producer, has signed an MOU with Nutrihub-IIMR, a subsidiary of Nestlé S.A., to collaborate on areas such as millet processing, health and nutrition benefits, sustainable regenerative agriculture practices, and start-up collaborations, as India accounts for 20% of global millet production.
