Globally Netflix added 8.28 million paid subscribers in the Q4 2021. A year before which was 8.5 million in the same period. The forecast is for the 2.5 million new subscribers in the first 3 months of this current year which will be lesser than the previous year. In 2021 it was 3.98 million during the same period.
In India, Netflix reduced subscription prices by 60%. It now costs 149 per month for the Netflix Mobile plan, 199 for the Basic plan, 499 for Standard and 649 for Premium plan all of this for monthly basis.
One Netflix subscription is often shared between friends and family members. But for Netflix it is not a good business. The company comes with the idea of an additional security to block access to those users whose locations are not the same as of account holders.
As per the research by Magid, of all Netflix users around 33% share their passwords with at least one more user outside their locations. The sample size for the survey globally was 2,235.
The Director of product innovation of Netflix Chengyi Long said that, “For the people who live together, we have always made it easy to share their Netflix account with some of the features including separate profiles and multiple streams in the Standard & Premium plans.”
If users don’t live in the same locations then they need their own account to keep watching Netflix. Netflix called this decision a routine test to keep the strangers out. Since the message has not been reported. The test will start in the next few weeks in Chile, Costa Rica and Peru. For the users who don’t live in the same locations, there will be the option of a bolt-on subscription for more users.
