New show in Colors Infinity: The Inventor Challenge

Colors Infinity’s new show ‘The Inventor Challenge’ is a one-of-a-kind reality entertainment show. It is poised to be an idea incubation platform for people across the length and breadth of Bharat as they stand a chance to showcase their creation. The show will have a multi-platform approach and will soon be available on Colors Infinity as well as its digital destinations, ensuring maximum reach and inclusivity. Meritorious ideas that come in from across the country will have a once in a lifetime opportunity to translate from paper to working prototypes.

The Inventor Challenge is the Indian adaptation of the popular Emmy award winning show Everyday Edisons and will seek to find the next big Inventor of India. Viewers will witness various amateur inventors through each episode pitch their ideas to a dynamic panel, which will be revealed soon. The panelists will then select a few participants to proceed to the next round and have the chance to bring their ideas to life. The top two participants will be assigned mentors to help build their innovations in a specially designed lab. Their entire journey will be showcased as they bring their ideas to life and present the final product to consumer focus groups. “We are all aware that India is the hotspot for innovation, and we do see great opportunities for budding talent here. Having Colors Infinity as our partners on board for The Inventor Challenge gives us immense joy, and we’re looking forward to this new journey of ours in India”, said Ted Farnsworth, Chairman, Zash Global Media and Entertainment Corporation.

By editor

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