At the Japan Mobility Show, Nissan Motor Co. Ltd. unveiled the Nissan Hyper Force, the resounding finale to its innovative series of five “hyper” concept vehicles. With one EV concept revealed every week since Oct 3 leading up to the show, Nissan displayed its ability to envision a wide range of future customer needs and lifestyles, and to enrich people’s lives with innovation and excitement.
The vehicle showcases electrified mobility, vehicle intelligence, and connectivity, aiming to make life easier, more connected, and more exciting. Nissan is also showcasing its comprehensive approach to creating an EV ecosystem for a more sustainable society. The Nissan Hyper Force is collaboration with Polyphony Digital Inc., a subsidiary of Sony Interactive Entertainment, and Gran Turismo video game makers. A livestreamed music video on Nissan’s YouTube channel features six Japanese and overseas artists, representing a mix of music and concept cars.
Nissan is also implementing new initiatives to provide customers with a variety of touch points, such as an online game called “Electrify the World” in Fortnite. The show will be open from October 28 to November 5.Nissan president and CEO Makoto Uchida said: “Through the power of innovation, Nissan is creating a future where everyone can enjoy the excitement of mobility.”
