A study titled ‘Understanding Smart Speaker Usage’ in non-metro cities collected inputs from over 1000 respondents. For Amazon India, the study was conducted by Karvy Insights. It reveals that Smart Speakers have already established an awareness of 54% across non-metro cities. Smart speakers are Wi-Fi speakers that can be controlled using voice. They are versatile and customers use them for different reasons. Respondents from cities like Lucknow, Kanpur, Patna, Jaipur, Ahmedabad, Hyderabad, Vijayawada and Vishakhapatnam shared that on an average they use smart speakers for over 2.5 hours every day.
55% customers who use smart speaker felt they are able to better enjoy music now than before, and 50% of customers saved time on activities like paying utility bills for which they would earlier depend on their phones. Interestingly, 52% of parents who own a smart speaker also mentioned that their kids are learning more than before.
The top reasons customers enjoy music on smart speakers are – sound quality (58%), ease of listening to music while multi-tasking (53%), and ease of changing songs and volume with voice (44%). Nearly 50% of the non-metro city respondents felt that setting up a smart home is the number one reason to purchase or considering buying a smart speaker. Almost 48% of parents said that voice-controlled smart speakers are a great way to let kids experience the latest technology as well as use it as a tool for learning. 45% of the respondents added that smart speakers are better for their kids.
