OYO Hotels & Homes launched Sanitised Stays in partnership with Unilever in May 2020 to embellish its sanitisation and hygiene efforts. Taking it a step further, OYO launches its built-in advertising marketing campaign – SBYE (Sanitised Before Your Eyes) with Bollywood actor and OYO asset owner, Sonu Sood as the face of its campaign. This consumer-focused advertising marketing campaign has long past continue to be at some point of TV and digital structures with its first advert – ‘Pehle Spray, Fir Stay’. In this new normal situation, the tour is truely back, however, buyers are looking for honest lodging and practices to ease their issues problems even as enjoyable their trip aspirations. Understanding this, OYO’s manufacturer new campaign, Sanitised Before Your Eyes interests to supply its customers with the ease of notion at the same time as reserving their stays. This is an on-request initiative by means of which OYO’s site visitors can request the hotel’s on-ground physique of employees to sanitise immoderate contact spots or usually touched surfaces perfect in the the front of their eyes.
The concept of the new TV and social film imparting Sonu Sood revolves round OYO’s asset vendors and physique of employees staying a step in develop of the guests’ thinking method and sanitising all immoderate contact surfaces appropriate formerly than the guests. The advert quite communicates the brand’s SBYE experience. The film will go continue to be for the duration of offline, digital channels, confederate network, co-OYO app, and CRM via push notifications, WhatsApp, internet web sites and emailers. OYO will moreover roll out IPL themed print classified ads in the course of a important English and Hindi print and online daily.
