Pampers, a brand that has been championing the message of equal parenting for years, has re-focused the spotlight on how #ItTakes2 for a baby’s wholesome development. Celebrity parents Soha Ali Khan and Kunal Khemu have come together with Pampers to encourage parents to be equally involved for their baby’s healthy and happy development.
Pampers is driving the message of #ItTakes2 through multiple touch-points to spark a positive change and strengthen the movement in support of equal parenting. The brand released a heartwarming film seeded with moments of realization stressing the fact that while raising a baby is a beautiful journey, the involvement of both parents is important for a baby’s wholesome development. Soha Ali Khan and Kunal Khemu, having experienced the beauty of equal parenting, are joining Pampers’ efforts to encourage new dads to take a pledge to make parenting a memorable journey for them and their little one. “Through this campaign, the brand hopes to start a conversation to positively change the parenting paradigm and encourage more moms and dads to join the #ItTakes2 movement”, said Abhishek Desai, Senior Director & Category Leader, Baby Care, P&G Indian Subcontinent.
