7UP® has unveiled an all new TVC to mark PepsiCo India’s recent partnership announcement with Bharti Airtel (“Airtel”). With this offer, consumers now have the chance to get discount on Airtelthanks App and get prepaid recharge worth INR 10 to INR 20 on every purchase of 7UP® PET bottles. The fun new TVC features the quirky, curly haired mascot Fido Dido to announce the latest offering.
This offer* is valid on the purchase of 7UP® PET bottles ranging across 250ml, 500ml, 600ml, 750ml, 1.25L and 2.25L. The partnership will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and social media. 7UP® is available in single/multi-serve packs across traditional and modern retail outlets as well as on select e-commerce platforms.
Speaking about the new campaign, Naseeb Puri, Senior Marketing Director, Flavors, PepsiCo India, said, “The intent is to ensure more value and refreshment through this offer which will further make their celebrations more special.”
