Jacob’s Creek, a leading Australian wine brand, launched Unvined. It is a non-alcoholic wine with less than 0.5% alcohol, available in two varietals – Riesling and Shiraz. The winemakers at Jacob’s Creek use sophisticated technology which removes alcohol whilst capturing most of the original aromas and flavours of the wine.
The Unvined range has 50% less calories than regular wine of the same varietal, catering to the evolved consumer base looking for varied options to suit their preferences and mood. With the introduction of these two new varietals under the non-alcoholic wine category, Jacob’s Creek truly delivers on a coveted portfolio of wines that everyone around the table will want to reach for.
Chief Marketing Officer of Pernod Ricard India, Kartik Mohindra said, the idea behind creation of Unvined was to ensure that everyone is able to celebrate important life moments with their friends and family in a way that fits with their lifestyle. “Given Jacob’s Creek’s vast expertise in winemaking, we have created a product that has a perfect balance of taste while preserving the natural grape profile”, he added. Unvined Riesling and Shiraz are available at Rs 900 in select retail outlets in Delhi and Mumbai and pan-India through Amazon India.
