Pernod Ricard India has introduced Seagram’s Royal Stag Double Dark, a distinctive peaty whisky crafted for consumers seeking authentic and exclusive experiences. Launched on August 20, 2024, this innovative whisky marks a first in its category, offering a unique blend that enhances the Royal Stag product portfolio.
Royal Stag Double Dark is designed for the evolving consumer, embracing experimentation and refined taste profiles. The whisky features a smoky flavor achieved through the maturation of selected peated malt and Scotch malt concentrate in dark charred oak barrels. This double-distilled blend, packaged in a contemporary Ashberry-colored bottle with a burnt wood tactile finish, embodies the essence of a smoky whisky experience.
Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, expressed enthusiasm about the launch, stating, “Royal Stag Double Dark is crafted using the finest Indian grain spirits, peated malts, and double-distilled Scotch malts, giving the blend its distinctively smoky characteristics. This offering continues Royal Stag’s tradition of innovation, catering to the fast-evolving preferences of the Indian consumer.”Currently available in Assam and Haryana, Royal Stag Double Dark is set to expand across India, including Agartala, where the market’s preference for premium and innovative spirits is growing, making it an ideal destination for this new whisky.
