Aiming to help the migrant workers, Platinum Guild India has joined hands with Oxfam India, launching the “Platinum Season of Hope” initiative. This initiative will impact 4500 families, approximately 22,500 individuals over a period of 3 months. It will touch lives in states where the impact of the pandemic has been brutal combined with natural calamities. This act is a small step towards uplifting lives of migrant workers. Platinum Season of Hope also extends into a retail activation carried out in partnership with all of Platinum Guild India’s retail partners across 1200 stores.
Season of Hope is a consumer and trade marketing program with a focus on digital and social platforms and will also see active participation in e-commerce. In Q4m successive phases of unlocking with the convergence of the festive and the wedding season has meant that the trade and consumer sentiment towards platinum remains positive. Hence, Season of Hope will act as a catalyst building on this positive sentiment. It will straddle all 3 platinum jewellery categories, Platinum Days of Love – the couple band offering, Men of Platinum – the offering for men and Evara – placed in the women’s segment.
