As Bihu festivities light up the Northeast, Philips has launched its vibrant ‘Steam It Up’ campaign, roping in regional icons Aimee Baruah, Nishita Goswami, and Barsharani Bishaya to promote the Philips STH5000 Handheld Steamer—a must-have for festive styling.
Highlighting the importance of looking flawless during the cultural celebrations, the campaign showcases how the steamer keeps everything from traditional Mekhela Chadors to modern party wear crisp and fresh. With a heat-up time of just 30 seconds and powerful 24g/min steam output, the Philips STH5000 is built for quick, hassle-free touch-ups, even on delicate fabrics. Nishita Goswami recently visited leading retailers Electrocity and Maitree to unbox and demonstrate the device, proving it’s the perfect companion for Northeast wardrobes. “Bihu is about joy, culture, and style,” said Pooja Baid, CMO of Versuni India. “Our steamer ensures you’re always celebration-ready.”
The city’s market, known for its fashion-conscious youth and love for traditional handwoven attire, has embraced the steamer as a practical and stylish addition to Bihu preparations. The Philips STH5000 is available in stores and online with exclusive Bihu offers.
