Polycab India, India’s largest Wires and Cables manufacturer, has unveiled a renewed brand identity and philosophy, reflecting its future business roadmap under Project LEAP. While being renowned for its excellence in manufacturing wires and cables, Polycab continues to expand its horizons to offer a comprehensive suite of electrical solutions for modern living making it safe, convenient and sustainable.
Polycab has launched a new brand line, rebranding itself as ‘Ideas. Connected’, in line with its vision of leveraging innovations to connect people for a brighter future. During the event, while unveiling the new brand identity, Mr. Inder Jaisinghani, Chairman and Managing Director, Polycab India Ltd., stated, “We have grown by focusing on innovation, sustainability, and customer-centricity, and now, this new brand identity reflects our core pillars.”
Polycab is rebranding to emphasize innovation, technology, safety, and sustainability. The guiding philosophy is ‘Connecting all to a brighter future’. The rebranding is a significant step towards Polycab’s vision of becoming the leading brand in the electrical solutions market. Inter brand designed the brand refresh. The change is not just a visual identity change.
