Rajnigandha has launched a campaign called #rajnigandhamasterstroke, which celebrates cricket while democratizing art. Mindshare collaborates with Rajnigandha to develop the campaign. The initiative aims to connect Rajnigandha’s values with the spirit of cricket by encouraging fans to express their support using Artificial Intelligence.
The campaign features a captivating promo, encouraging fans to share their cricket-themed masterpieces on social media platforms like Instagram and Facebook using the hashtag #rajnigandhamasterstroke and tagging @rajnigandha_pm. This fosters a sense of community and unity among art and cricket enthusiasts, amplifying the collective voice cheering the Indian Team.
To enhance engagement and motivation, Rajnigandha has curated an array of exciting prizes for participants, including gifts, smartphones, smartwatches, and more. To amplify the impact, the campaign will involve the participation of influencers, prominent cricket platforms, and on-site events and promotions. The campaign aims to connect Rajnigandha’s values with the spirit of cricket and foster a sense of unity among art and cricket enthusiasts.Amin Lakhani, CEO – Mindshare, South Asia said, “This campaign isn’t just about cricket; it’s a digital canvas uniting fans nationwide. The intent is to celebrate the game’s spirit and creativity, as we collectively paint our nation with our love for cricket.”
