Decade after decade, Ray-Ban dares to examine unexplored territory. Driven by this insatiable curiosity, Ray-Ban turns eyewear on its axis with the release of the revolutionary REVERSE collection: four unisex sunglass styles featuring an impossible new lens, completely reversed.
The campaign features Vittoria Ceretti as the face and showcases her wearing Reverse eyewear in a fast-paced, high-fashion video. The film uses angles and focus to showcase the concept while maintaining eyewear focus.Advanced engineering transforms the lens shape from convex to concave without compromising optical precision. Innovative astigmatic, prismatic, and resolving powers enhance the lens’s performance.
The pantoscopic lens reduces up to 70% of reflections at sensitive wavelengths. Four iconic silhouettes serve as the springboard, transforming classic design into avant-garde. Federico Buffa, R&D Product Style Licensing Director, Essilor Luxottica commented, “We always raise the bar by reinventing what eye care and eyewear can do for consumers.”The Ray-Ban Reverse Aviator, Wayfarer, Caravan, and Boyfriend collection features an ergonomic universal frame, tracing cheekbone curves for every face shape. Made with eco-friendly materials like bio-based nylon lenses, acetate frames, and 100% recycled packaging, they complement every face shape.
