Pernod Ricard India has unveiled a striking new identity for its premium offering, Royal Stag Barrel Select, featuring a taller, sleeker bottle and a clear-on-clear label—an industry-first. This upgraded design underscores the brand’s dedication to discernment and craftsmanship, reinforcing its core philosophy, “Crafted for the Select Few.” The refreshed packaging also highlights the Triple Select Promise, a blend of select Indian grain spirits, select Scotch malts, and maturation in select American oak barrels. The result, endorsed by Master Blender Kevin Balmforth, is a refined expression meant for consumers who value authenticity and superior taste.
Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, remarked, “This clutter-breaking design is a tribute to those who make thoughtful, discerning choices. It reflects the brand’s ongoing commitment to quality and progressive innovation.”
A significant region for premium spirits, industry insiders view this move as timely. With a steady rise in demand for upscale alcoholic beverages, retailers anticipate strong consumer interest driven by both visual appeal and quality assurance. The launch is expected to deepen Royal Stag’s connect with aspirational urban consumers in the region.
