The Royal Stag BoomBox kicked off its third edition on March 1 at the Saru Sajai Stadium Complex, drawing thousands of music lovers for a vibrant celebration of Bollywood and hip-hop. The festival, part of a four-city tour, features performances by renowned artists including Armaan Malik, Nikhita Gandhi, Ikka, and DJ Yogii.
The event showcased a fusion of music, art, and interactive experiences, creating an immersive atmosphere. DJ Yogii opened the night, followed by Ikka’s dynamic rap, Nikhita Gandhi’s captivating vocals, and a grand finale by Armaan Malik, who emphasized music’s power to connect cultures.
Kartik Mohindra, CMO of Pernod Ricard India, highlighted the festival’s mission to unite people through music, while Yatish Mehrishi, CEO of ENIL, praised its celebration of diversity and innovation. The festival will soon release original soundtracks blending melodic and hip-hop elements across digital platforms.
