Seagram’s Royal Stag BoomBox is back for its third edition, blending the soulful melodies of Bollywood with the high-energy beats of hip-hop. The immersive music festival, which has captivated audiences in its previous two editions, will tour across major youth hubs – Hyderabad, Mumbai, Gurugram, and Guwahati. This year’s star-studded lineup includes Armaan Malik, Amit Trivedi, Neeti Mohan, Raftaar, Ikka, and DJ Yogii, promising an unforgettable experience for music lovers.
The festival is not just about live performances but also offers interactive experiences like art installations, AR/VR technology, and AI-powered personalization. In a first, Royal Stag BoomBox will integrate gaming with live music, partnering with Ampverse DMI Pulse to feature an exciting EAFC 24 gaming showdown, taking place in select cities.
For Kolkata, the festival promises a dynamic perspective. Known for its vibrant youth culture and love for music, the city’s market is expected to witness a surge in demand for such innovative and immersive experiences, attracting music and gaming enthusiasts alike. The collaboration between music and gaming is set to resonate strongly with the youth in Kolkata, amplifying the event’s reach.With its unique fusion of genres and interactive elements, Royal Stag BoomBox is poised to create lasting memories, staying true to the brand’s “Living it Large” philosophy.
