Seagram’s Royal Stag is gearing up to launch the second edition of its highly anticipated music festival, Royal Stag BoomBox. Following the unprecedented success of its debut, this year’s event promises an unparalleled fusion of Bollywood melodies and hip-hop beats. With headlining acts featuring the likes of Badshah, Armaan Malik, Nikhita Gandhi, and more, Royal Stag BoomBox is set to be a musical extravaganza like no other. The festival, which celebrates the spirit of ‘Living it Large,’ aims to unite music enthusiasts from diverse backgrounds under one roof.
In a unique twist, Royal Stag BoomBox will offer attendees two engaging formats: an on-ground experience traveling to youth hubs in Bhubaneswar, Indore, Jaipur, and Pune, and an in-studio concept releasing original Melody x Hip Hop tracks.
Kartik Mohindra, CMO of Pernod Ricard India, emphasized the festival’s significance in engaging with the youth, stating, “Royal Stag BoomBox embodies our brand philosophy of living it large, blending Bollywood melodies with hip-hop beats.” Collaborating partners, including Universal Music Group and GroupM – WAVEMAKER, expressed their excitement for the festival’s second season, promising a groundbreaking fusion of music genres and live experiences.
