Seagram’s Royal Stag, a leading name in its category, has announced the onboarding of four new brand ambassadors—actor Sidharth Malhotra, rapper Badshah, actor Naga Chaitanya, and gamer Payal Dhare. The move marks a bold new chapter for the brand, which continues to strengthen its philosophy of “Live It Large” by uniting voices from India’s most celebrated cultural arenas—cinema, music, gaming, and cricket.
The four join existing ambassadors Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav, creating a diverse line-up that mirrors the aspirations of India’s youth. Sharing their enthusiasm, Malhotra spoke about courage and ambition, Badshah highlighted individuality, Chaitanya praised cultural relevance, while Dhare emphasized breaking barriers and redefining success.
In Kolkata, where cinema and music remain dominant cultural drivers, the association with Malhotra and Badshah is expected to strengthen youth engagement and boost market visibility. Retailers note that the brand’s “Live It Large” philosophy aligns well with urban consumers seeking both aspiration and authenticity.
