Kicking off the festive fervour in India, Royal Stag Packaged Drinking Water has unveiled new campaign #CelebrateLarge. The campaign showcases how youth want to infuse different festive celebrations with their unique style and energy.
The campaign tagline – ‘Generation Large ka Celebration Large,’ elegantly weaves this desire of the young generation with brand’s Live It Large philosophy. The campaign features India’s T20 cricket captain Surya Kumar Yadav and is an engagement-led 360 campaign, including an interactive AI film, an innovative AR-enabled festive canvas and a chance to celebrate with the Indian cricket superstar himself, Surya Kumar Yadav. Conceptualized in association with creative agency partner FCB India, every touchpoint of the campaign aims to inspire the youth to ‘Live It Large’ and take their festive celebration to a new level.
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development, Pernod Ricard India said, “Festivals are the perfect occasions for the youth to infuse with their unique style & energy and create memories to cherish for years to come, and of course, to Live it Large. True to the brand ethos, our carefully curated #CelebrateLarge 360-degree campaign offering multi-faceted experiences, embodies this youthful spirit and enables Generation Large to have the largest festive celebration.” https://www.youtube.com/watch?v=qAAiCXyKkFM
