Samsung Electronics has been ranked the 5th most valuable global brand by Interbrand for the sixth consecutive year, recording a brand value of $90.5 billion. The recognition underscores Samsung’s global dominance and continued innovation in artificial intelligence (AI) across its business divisions. It remains the only Asian company in the global top five since 2020.
Interbrand credited Samsung’s position to its AI-driven growth strategy, investments in AI semiconductors, and its unified customer experience across devices. “Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics.
In Kolkata Samsung’s AI-enabled smartphones, TVs, and home appliances have seen a steady uptick in demand. Retailers report growing consumer interest in Bespoke AI appliances and Galaxy AI-powered devices, reflecting the city’s rising preference for smart, energy-efficient technology solutions. Samsung’s strong performance spans multiple divisions—mobile, semiconductors, visual display, and digital appliances—with innovations like Galaxy AI, Vision AI, and Smart Things integration driving its brand forward under the vision of “Innovation for All.”
