Bata India celebrated International Women’s Day with an intimate event at Ambience Mall, Gurugram, focusing on its Victoria Ballerina collection. This event brought together media, creators, and guests to discuss the concepts of comfort, confidence, and modern femininity in women’s daily lives. Sanjana Sanghi, a prominent figure in youth development and advocate for Bata’s ‘Make Your Way’ campaign, highlighted the significance of comfort in a woman’s life during her address. The evening featured discussions on the various roles women assume daily, emphasizing how comfort plays a crucial role in fostering confidence.
Guests had the opportunity to engage with the Victoria Ballerina collection, noted for its lightweight design, soft materials, and versatility—ideal for transitioning from morning to evening activities. The collection is rooted in Bata’s design history, inspired by classical European ballet and tailored for modern use, marking a continuation of this heritage through new colorways and comfortable designs suited for fast-paced lifestyles. Sanjana Sanghi expressed, “Women today move through so many roles in a single day, and comfort becomes essential to that rhythm. For me, confidence begins with feeling at ease in what you wear. The Victoria Ballerina captures that beautifully.” The event also included an immersive pop-up space that mirrored the visual theme of the Victoria Ballerina campaign, which was filmed in Madrid, showcasing the elegance and fluidity of contemporary urban life.
Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, remarked that Women’s Day serves as a moment to honor the uniqueness and confidence of women. He underscored that the Victoria Ballerina collection embodies this ethos, blending refined aesthetics with everyday comfort, thereby enabling women to navigate their daily lives with grace. Ultimately, with the Victoria Ballerina range, Bata asserts its position as a leader in daily footwear that harmonizes heritage, comfort, and modern design, reflecting the lifestyles of today’s women.
